Marketing noise, distilled into clarity.
Attribution Core provides a serene, organic approach to complex marketing attribution. We help London’s forward-thinking brands navigate customer journey tracking without the chaos of fragmented data.
Based in the heart of London’s Hatton Garden, we believe that more data isn’t better—better data is better. We focus on the high-fidelity signals that truly drive growth.
Beyond the basic attribution model
Generic tools offer generic results. At Attribution Core, we design bespoke frameworks that account for the nuances of your specific industry. We don't just track clicks; we map the emotional and logical progression of a customer's trust in your brand.
- Multi-touch logic audit
- First-party data strategy
- Cross-channel path analysis
Marketing Analytics
Advanced data clarity that translates raw numbers into actionable boardroom insights.
Customer Journey
Deep-dive tracking through complex multi-channel marketing performance loops.
Precision Logic
Custom attribution models designed to survive the death of the third-party cookie.
Agile Deployment
Rapid implementation within your existing technical stack with zero disruption.
Trusted by clarity-driven teams
We move beyond the dashboard. Our work is evidenced by the shifts in resource allocation and high-value customer acquisitions for our partners.
42%
Average improvement in cost-per-acquisition accuracy for our 2025 pilot clients.
The Problem
Last-click bias was distorting investment, leading to over-saturation in search and neglect in brand awareness.
The Remedy
A Bayesian-inspired model that respects the long-tail nature of the modern customer journey.
Ready to regain data clarity?
Join us at our Hatton Garden studio for a coffee and a deep dive into your current measurement architecture. No hard sell—just honest analytics.
Find us in London
Choosing the right path
The Automated Default
Cookie-based tracking that loses 30-40% of its data due to privacy regulations. Relies on black-box algorithms that prioritize the platform's revenue over your brand's growth.
Outcome: Inflated ROI figures
Attribution Core Approach
First-party data capture combined with statistical modeling. We map the entire journey, including offline and intangible touches, providing a grounded reality of your marketing performance.
Outcome: True Incremental Value