"Data is the soil, not the machine. We nourish the ecosystem so the truth can grow naturally."
— The Core EthosWhy "Core" Matters in a World of Fragments.
Modern marketing analytics has become a labyrinth of fragmented signals. Every platform claims credit; every dashboard shows a different reality. This isn't just a technical challenge—it's a crisis of trust.
Attribution Core was founded in London with a singular vision: to return to the center of the data. We believe that marketing analytics experts should act as architects, not just collectors. By focusing on architectural integrity, we ensure that your attribution models reflect the actual customer journey, rather than the biases of the tools you use.
Our approach is rooted in the concept of "Data Transparency." We strip away the black-box algorithms and replace them with clear, auditable logic that your team can truly own.