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Established in London

The Architecture of Honest Attribution.

At Attribution Core, we don't just track clicks; we map the organic flow of human decision-making. Our mission is to strip away the noise of performance marketing to reveal the architectural integrity of your data.

Architectural precision

"Data is the soil, not the machine. We nourish the ecosystem so the truth can grow naturally."

— The Core Ethos

Why "Core" Matters in a World of Fragments.

Modern marketing analytics has become a labyrinth of fragmented signals. Every platform claims credit; every dashboard shows a different reality. This isn't just a technical challenge—it's a crisis of trust.

Attribution Core was founded in London with a singular vision: to return to the center of the data. We believe that marketing analytics experts should act as architects, not just collectors. By focusing on architectural integrity, we ensure that your attribution models reflect the actual customer journey, rather than the biases of the tools you use.

Our approach is rooted in the concept of "Data Transparency." We strip away the black-box algorithms and replace them with clear, auditable logic that your team can truly own.

Our Commitment to London Data Consultancy Standards

We operate from the heart of Hatton Garden, bringing British precision to global data challenges. Our work is defined by three non-negotiable pillars of architectural integrity.

Local Expertise

Johnson Building, 77 Hatton Garden, London EC1N 8JS, United Kingdom

Identity Integrity

Mapping visitors across devices without violating privacy or falling into the trap of over-modeled probabilistic data. We prefer high-fidelity signals.

Model Neutrality

Unlike platforms that grade their own homework, we provide a neutral ground where every touchpoint is valuated fairly against your actual business bottom line.

Texture of quality

The Ethical Attribution Philosophy

Most consultancies focus on maximizing ROI at any cost. We focus on attribution that reflects the real world. This means acknowledging the "Grey Spaces" of marketing where data cannot reach, rather than filling them with fake predictions.

  • No AI-hallucinated paths
  • GDPR-First architecture
  • 100% Data ownership
  • Zero 'Black-Box' logic

The Path to Clarity.

Our systematic approach to reorganizing your marketing analytics team's perspective on data.

Speak with our strategists
1

Audit & Decouple

We start by separating your tracking from your activation. By decoupling data collection from the ad platforms, we eliminate built-in biases and establish a "single source of truth."

2

Structural Refinement

We implement an organic data schema that maps directly to your unique customer journey. No pre-packaged models; we build the architecture your business actually lives in.

3

Actionable Insight

Data becomes wisdom. We provide the tools and training to your internal teams so they can make decisions based on what they know, not what they hope.

Our craft and tools

Driven by a Collective Mindset.

The "Core" in our name represents more than just data. It is the heart of our team—a blend of technical architects, storytellers, and business strategists. We believe that technology should serve the narrative, not the other way around.

Uncompromising Standards

We don't settle for "good enough" analytics. If a model has a 10% margin of error, we don't hide it; we explain it.

Organic Evolution

Marketing changes. Privacy laws change. Our architectures are designed to evolve without needing a total rebuild every 2 years.

Ready to rediscover your data?

Join the leading brands who have moved beyond the noise and discovered the architectural clarity of Attribution Core. Visit us in London or reach out digitally.

Visit the Studio

Johnson Building, 77 Hatton Garden, London

Call Us

+44 20 7946 0128

Direct Email

[email protected]