Data Integrity & Digital Trust
At Attribution Core, we believe that world-class marketing analytics should never come at the cost of individual privacy. This document outlines how we protect and process the data entrusted to us.
Privacy by Architecture
In the landscape of modern attribution, data is the most valuable currency. We treat this responsibility with radical transparency. Unlike traditional brokers, we prioritize the "Privacy First" principle, ensuring that our analytics solutions are built on a bedrock of compliance and ethical data handling.
"The goal isn't just to be compliant with UK GDPR; it's to exceed the expectations of our users and partners by proving that precision doesn't require intrusion."
Information Acquisition
We collect data that you provide directly to us—specifically through our contact forms, service inquiries, and professional consultations. This typically includes your identity (name, organization), contact coordinates (email, phone), and the specific context of your marketing attribution needs.
Automated Insights
While you navigate attributioncore.world, we automatically capture technical signals: IP address, device telemetry, and interaction maps. This isn't personal—it's structural. It helps us optimize the site's delivery for the London business community.
The Purpose of Processing
Your data fuels the delivery of our core services. We use it to refine our marketing analytics models, respond to bespoke project requests, and fulfill our contractual obligations. We never sell your personal data to third-party advertisers.
Your Control
Over Information
Under the laws of the United Kingdom, specifically the Data Protection Act 2018, you possess rights that we are committed to honoring promptly.
Access & Portability
You have the right to request a digital transcript of all data we hold regarding your professional identity. We provide this in a machine-readable format.
Rectification & Erasure
If our records are imprecise, you can demand an immediate update. Furthermore, the "Right to be Forgotten" allows you to request the permanent deletion of your profile from our systems.
Processing Objection
You may object to the processing of your data based on legitimate interests or for direct marketing purposes at any time. We will cease operations immediately.
Safeguarding the Core
"Security is not a feature; it is a fundamental constraint."
We employ industry-leading technical and organizational measures to protect your personal data from unauthorized access, disclosure, or destruction. This includes the use of secure servers, data encryption at rest and in transit, and strict internal access controls.
We maintain your data only as long as necessary to provide the requested services or to comply with UK legal, accounting, and reporting requirements. Once the retention period expires, data is securely purged or anonymized.
- No international transfers without equivalent protection (SCCs).
- Regular security audits and vulnerability assessments.
- Employee training on data confidentiality and integrity.
Policy Architecture
We rely on several legal bases to process your data, including:
- Consent: When you subscribe to our insights or fill out a form.
- Contract: Necessary to fulfill our agreement with your business.
- Legitimate Interests: To improve our platform and ensure security.
- Legal Obligation: To comply with UK statutory requirements.
We may collaborate with trusted service providers to run our operations (e.g., cloud hosting, email delivery). These "Data Processors" are contractually bound to process your data only according to our strict instructions and in full compliance with the law.
For more details on how cookies and tracking technologies are used, please refer to our Cookie Policy.
Our analytics and attribution services are strictly intended for professional use by individuals aged 18 and over. We do not knowingly collect or maintain data from anyone under the age of 18.
Connect with our Data Controller
If you have questions regarding this Privacy Policy or wish to exercise your data rights, please contact our dedicated compliance team. We aim to respond to all legitimate requests within 30 days.
Registered Office
Attribution Core
Johnson Building, 77 Hatton Garden
London EC1N 8JS
United Kingdom
Attribution Core is registered with the Information Commissioner’s Office (ICO). If you feel your concerns haven't been adequately addressed, you have the right to lodge a complaint with the ICO directly.